The Competitiveness of Qatari Tourism: A Comparative and SWOT Analysis

Purpose- Qatar has placed its tourism sector as one of the main strategies economic diversification to achieve sustainable goal. The country aims develop diverse products, ranging from cultural, urban, and nature education. government invested a huge amount in designing building infrastructures such eight new stadiums host 2022 World Cup, national museum, Museum Islamic Art, Katara Cultural Village, Souq Waqif, many resorts high end hotels. Given these significant investments, it is unquestionable that reaps commensurate long-term benefits terms growth possible ripple effects other sectors economy. Hence, this study reconnoitres viability positioning Qatar’s being pivotal economic-diversification strategy by comparing competitiveness with strong competitors, namely United Arab Emirates, Egypt, Saudi Arabia Turkey. Methodology- To examine this, employs secondary data, questionnaire surveys well SWOT analysis identify strengths weaknesses relative competing destinations. Findings- findings reveal not price competitive nearby countries. Furthermore, nations, general, have longer deeper expertise tourism, more resources than developing their sectors. However, performed best for health financial systems, compared based on scheme Global Competitiveness Rankings. In order increase should focus highest quality products targeting wealthy tourists who can afford buy property live second-home residents. Originality/value- This paper investigates comparison neighbouring destinations respect goals set up Qatari government. Based upon analysis, be concluded loss provides comprehensive examination competitors using all indices provided Travel Tourism reports, conduct indicators.